Acast, the world’s leading podcast company, has reached a strategic agreement with Azerion, one of Europe’s major digital advertising and entertainment media platforms, to strengthen its presence in Spain, Belgium, the Netherlands, Italy and Greece. Under this agreement, Azerion will work with agencies and brands to assist them in planning and executing their audio advertising campaigns on Acast’s podcast network. Azerion will manage both direct and programmatic advertising sales at a local level.
This strategic agreement will fuel Acast’s growth in regions where it doesn’t have a physical presence or is in its early stages, yet has sustained attention from a diverse array of creators and advertisers. By partnering with Azerion, Acast will benefit from Azerion’s local expertise, while maintaining direct sales for international campaigns. The collaboration will combine Acast’s podcast hosting and monetisation skills with Azerion’s strong sales force and deep local market knowledge.
Speaking of the partnerships, Megan Davies, Acast’s Managing Director, International, states, “As we achieve milestones in markets like Spain with six million monthly listens and continue steady growth elsewhere, the rising demand from creators and advertisers underscores the importance of strategic partnerships for localised expertise. Azerion’s sales and market strategy experience positions them as the ideal partner to enhance our reach and podcast monetisation potential.”
Hannane Harrabi, Senior Director Enterprise at Azerion, expanded further to say “We’re excited to partner with Acast, a key player in the podcast industry. This partnership aligns perfectly with our goal to deliver diverse, high-quality audio content across the globe. Together, we’re set to revolutionise the way audiences engage with podcasts and how publishers monetize their audio inventory.”
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans more than 100,000 podcasts, 2,300 advertisers and 430 million monthly listens. Crucially, those listens are monetized wherever they happen – across any podcasting app or other listening platform. The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market. (ACAST.ST)
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com