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Acast podcast ads in Ireland have delivered €7 Million to podcasters since the end of 2019

Acast podcast ads in Ireland have delivered €7 Million to podcasters since the end of 2019


January 25, 2024

Podcast ad sales in the Irish market from Acast, the world’s leading independent podcast company, have delivered podcast creators returns of €7 million* globally since launching locally in Ireland at the end of 2019. Home to some of the biggest podcasts in Ireland, including The Blindboy Podcast, The David McWilliams Podcast, The Tommy, Hector and Laurita Podcast, Catch Up with Louise McSharry, The Witness, I’m Grand Mam and The Stand with Eamon Dunphy, Acast now boasts around ten million monthly listens in the region.

Acast is committed to empowering all podcasters in Ireland to discover their audience and make money from their craft on their own terms, irrespective of their size or location. Last year, it launched its hugely successful Acast Amplifier programme in Ireland to champion brand new creators as well as launching innovative and world-class products, tools and services to allow any podcaster to grow and monetise their shows to their full potential. This has resulted in podcast creators earning €7 million in advertising revenue from Acast sales in Ireland since it launched locally – while being able to retain full creative and commercial control of their podcast brands.

Dedicated to matching high-quality and premium podcasts across a broad range of categories with advertisers, Acast works with the multi-award-winning The Witness: In His Own Words – the sensational podcast based on Nicola Tallant’s best-seller The Witness. Produced by the team behind The Stand, The Witness: In His Own Words tells the story of Joey O’Callaghan, the youngest person ever to enter the Witness Protection Programme in Ireland. The podcast has gone on to win three Irish Podcast Awards, amongst others.

Jennifer Dollard, Content Director of Acast Ireland, said: “We are fiercely proud of our Irish voices at Acast, and we are home to the biggest, best, and award-winning podcasts in Ireland, from international podcast superstars like Blindboy and Tommy, Hector & Laurita, and renowned authors including Caroline Foran and Finn Dwyer to broadcast legends like Louise McSharry and Síle Seoige and some of the biggest Irish news outlets. The €7 Million figure is a testament to the hard work all of our creators put into creating these incredible podcasts. We look forward to working with our wider network to ensure we continue to help podcasters big and small earn money for their craft .”

Micheál Scully, Director of Sales, Acast Ireland, said: “Since 2014, Acast has been on a mission to create the most valuable marketplace for podcasters, no matter their size. We launched in Ireland five years ago to continue that mission, and with the help of a team based throughout the country, it’s clear that we are well and truly on the way to achieving this objective. This money has come from investment in the Irish podcast market by agencies, brands and listeners, and it’s incredibly rewarding to continue to develop our strong relationships in Ireland and help our creators flourish.”


*Figure correct as of November 2023

About Acast:

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans more than 100,000 podcasts, 2,300 advertisers and 400 million monthly listens. Crucially, those listens are monetised wherever they happen – across any podcasting app or other listening platform.

The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).


Nick Harnett