Aloudable, an AI-native podcast production company, today announced the launch of Assistant to the CMO, a new company podcast for marketing leaders, brand leaders, growth teams, and operators navigating the intersection of AI and marketing.
The show is available now at AssistantToTheCMO.show, with new episodes released every Thursday. It is hosted by Lexie Meskouris and features regular contributions from William Nash and Harjot Singh, co-founders of Aloudable.
Assistant to the CMO explores current stories at the intersection of AI and marketing, asking what is genuinely changing and what those changes mean for marketing leaders. As marketing teams face growing pressure to respond to AI developments quickly, the show focuses on developments with practical commercial consequences rather than trying to cover every update in the space.
“As someone who sits between the technical conversation and the commercial one, my goal with Assistant to the CMO is to make fast-moving AI and marketing stories useful for the people who actually have to make decisions,” said Lexie Meskouris, host of the podcast. “There is a lot of noise around AI. The show is about identifying what meaningfully changes the work of marketing, not just what gets attention.”
The podcast also gives Aloudable a place to use its own workflow for its own editorial thinking. The company turns written content, internal thinking, research, and source material into finished episodes in a company’s own voice, without requiring studio recording time. To produce Assistant to the CMO, Aloudable uses the same process it provides to clients, including voice technology and human editorial review.
By producing its own show through that workflow, Aloudable gives listeners a direct example of how written thinking, expert input, voice technology, and editorial judgment can become a finished podcast.
“AI is changing how content gets made, but the hard part for companies is still knowing what they actually want to say,” said William Nash, CEO and co-founder of Aloudable. “Assistant to the CMO lets us apply the same production model to our own thinking: faster production, a clear point of view, and human judgment where it matters.”
The first episode, “Ads move into ChatGPT. AI gets shown the door,” examines two trends moving in opposite directions. The first is the emergence of sponsored placements inside AI chat experiences, and what that could mean for trust, intent data, targeting, and measurement. The second is the backlash against AI-generated creative work, including recent “made by humans” positioning from major brands.
Together, the episode argues that the real issue is not whether AI is involved, but whether there is judgment behind the work. For marketers, the question is less about labeling something as human or AI-made, and more about whether the output has substance, taste, and a clear reason to exist.
New episodes of Assistant to the CMO are published every Thursday and can be found at AssistantToTheCMO.show.
