Audience, the leading engagement platform for media companies, today announced the launch of Audience 2.0 — a major evolution of its platform that redefines how media brands interact with audiences and generate revenue through personalized, interactive experiences.
In today’s oversaturated digital landscape, where the average person is exposed to up to 10,000 ads daily, Audience 2.0 helps publishers, broadcasters, and digital-first brands stand out. The platform is purpose-built to convert engagement into measurable results, using AI, first-party data, and intuitive campaign tools.
“Audience 2.0 is disrupting the old model. We’re not just collecting data, we’re using it in meaningful ways to drive revenue,” said Mike Braun, Senior Managing VP & Chief Digital Officer at Gray Television.
Key Features of Audience 2.0
A Smarter Interactive Toolkit
Audience 2.0 introduces a full suite of engagement formats—quizzes, polls, UGC, forms, and video—enhanced with dynamic logic, scoring, and personalized outcomes. New AI tools help media teams quickly generate content variations, form fields, and experiences from simple prompts.
Boosted Monetization & Advertiser ROI
Media sellers can now offer real-time lead dashboards, expanded sponsor branding, and campaign playbooks built to prove ROI. These features streamline packaging, pitching, and performance tracking.
Actionable Audience Intelligence
Built-in CDP functionality allows teams to capture zero- and first-party data through every interaction. Real-time segmentation, 360° profiles, and AudienceScore help turn data into smarter targeting and higher-value audiences.
Faster, AI-Powered Workflows
With a refreshed interface and automation tools like AudienceAI, teams can speed up everything from campaign setup to UGC moderation. Templates and smart recommendations eliminate guesswork, helping teams launch faster and focus on results.
A New Brand Identity
Audience’s new brand identity reflects our continued mission to help media companies grow through impactful, audience-first experiences. The refreshed design and platform interface bring more simplicity, creativity, and speed to every campaign.
What’s Next
Audience’s roadmap includes deeper AI personalization, new engagement formats, and enhanced privacy tools, further enabling media brands to earn audience trust while growing long-term data value.
“We’re just getting started,” co-founder Brian Green added. “Audience 2.0 is the foundation for a new era of media engagement—where media companies can personalize at scale, monetize more effectively, and build lasting relationships.”
To learn more about Audience 2.0, visit https://www.audience.io/experiences
About Audience
Audience is the all-in-one engagement platform for modern media brands. From launch-ready campaigns to first-party data insights, Audience helps broadcasters, publishers, and digital teams grow audiences, activate data, and drive revenue—all from one intuitive system. Trusted by hundreds of media partners, Audience makes engagement smarter, faster, and more impactful.
