London, UK – 26 September 2024 – Adelicious, has signed Russell Howard’s Wonderbox. For the first time since its September 2023 launch, Howard’s established and much-loved podcast will introduce advertising and sponsorship opportunities. This partnership also represents the first Avalon title to join the UK’s leading independent podcast hosting and monetisation network.
Launching into the Top 10 Comedy Podcasts, Wonderbox has seen British comedian Russell chat to guests including John Oliver, Jameela Jamil, Shaun Keaveny, Roisin Conaty, Munya Chawawa, Jimmy Carr, Jack Whitehall, Greg Davies and Guz Khan, about personal mementos they’d keep in their Wonderbox to remind them about important moments in their lives in weekly episodes. Clips from episodes have amassed over 80 million views on social media, with several going viral such as Jimmy Carr describing his dream cocktail (17 million views), Greg Davies on his missing Paella dish (7.9 million views) and Fatiha El-Ghorri diving into language (3.1 million views).
Craig Eastwood, Commercial Operations Director at Adelicious said: “We’re all big fans of Russell in the Adelicious office, so having his well-established show, Wonderbox join our roster is a significant moment for us and we are looking forward to helping it become an even bigger success. The fact that Russell, Avalon, and the entire Wonderbox team have chosen Adelicious to manage the podcast’s first commercial ventures reflects our commitment to a personalised approach and our dedication to helping our creators reach their full potential.”
Jon Thoday, Executive Producer at Avalon said: “We’re very pleased to partner with the innovative Adelicious team as Russell Howard’s hugely popular Wonderbox podcast continues to build its audience around the world”
Russell Howard’s Wonderbox joins a slate of Adelicious titles including current Spotify and Apple chart-topper Soccer A-Z, Short History Of…, LadBaby’s Live and BINGE! the new entertainment show from Alex Jones and Harry Judd.
For more information visit https://www.adelicious.fm/
About Adelicious
Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting platform. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape. Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we’re the trusted choice for some of the world’s leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised, results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise. To find out more visit https://www.adelicious.fm/
About Russell Howard
After the global success of writing and starring in 182 episodes of The Russell Howard Hour (Sky) and Russell Howard’s Good News (BBC) combined, plus six stand-up specials, with clips amassing over 1 billion views on social media and selling 1.5 million tickets to his gigs worldwide so far, Russell Howard is back on the road once again with his fourth and biggest world tour to date, Russell Howard Live. Russell Howard Live has already seen him perform runs in the UK, Europe, America, Australia and New Zealand. The tour continues this fall with dates in Canada, followed by a return to Europe and the U.S. for additional performances. Russell’s previous world tours have seen him perform a record-breaking 10-night run at the Royal Albert Hall, overtaking eight in a row jointly held by Frank Sinatra and Barry Manilow, and play the biggest ever stand-up show in China. Alongside hosting his Wonderbox podcast, Russell recently began co-hosting an all-new original podcast, GoalLess, focused on soccer and The Champions League, with Chris Wittyngham through SmartLess Media.
About Avalon
Avalon is a multi-award-winning talent management, television production and live promotion group with offices in London, Los Angeles and New York. Avalon, Artists Rights Group and The Agency together represent a diverse and distinctive roster of artists including actors, comedians, writers and directors, among them Academy Award, BAFTA, Emmy, Tony and Olivier Award-winners.
Avalon is the UK’s largest true independent television production company, with over 40 shows in production in the last year including: hit entertainment format Taskmaster (Channel 4 in the UK, Network 10 in Australia, TV4 in Sweden, TVNorge/Discovery+ in Norway); Last Week Tonight with John Oliver (HBO); Starstruck (HBO Max/BBC); Not Going Out (BBC), the UK’s longest running sitcom on air; Breeders (FX/Sky); The Chris & Rosie Ramsey Show (BBC); and Fantasy Football League (Sky). Avalon has produced over 4,000 episodes of hit programming for audiences in the UK, US and around the world, winning over 30 Emmy Awards and BAFTAs from nearly 100 nominations.
Other landmark Avalon shows include Catastrophe (Amazon/Channel 4), Flatbush Misdemeanors (Showtime), The Russell Howard Hour (Sky), TV Burp (ITV), and the cult classic workplace sitcom Workaholics (Comedy Central). Avalon has also produced over 60 comedy specials for various platforms including Amazon, HBO and Netflix, as well as numerous podcasts and radio shows, including the UK’s biggest podcast Shagged. Married. Annoyed. with Chris & Rosie Ramsey. Avalon’s dedicated distribution arm licenses its catalogue of programmes and formats to over 200 territories worldwide.
Avalon also produces and promotes live comedy around the world and has promoted more winners and nominees of the prestigious Edinburgh Comedy Award than any other company. Avalon produced Newman and Baddiel: Live at Wembley, the UK’s first arena comedy show, Jerry Springer: The Opera, winner of four Olivier Awards, and is currently producing Operation Mincemeat: A New Musical in the West End, winner of two Olivier Awards.
For Avalon news visit: www.avalonuk.com/press or follow @avalonent
