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CoHost Announces the Launch of its Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies

CoHost Announces the Launch of its Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies


October 24, 2023

CHICAGO, IL – CoHost, a leading podcast analytics and audience insights tool created by Quill podcast agency, has introduced its new prefix to provide brands and agencies with enhanced podcast audience and performance data. Brands and agencies can enable the data made available by CoHost without changing hosting and distribution providers

As the podcast industry moves towards prioritizing data and tracking, CoHost’s launch directly addresses this shift.

Tom Webster, Partner at Sounds Profitable and CoHost consultant states, “Brands that produce their own podcasts have multi-faceted goals and measures for success – measures that simply counting downloads can’t provide. Incorporating prefix analytics, like those provided by CoHost’s Prefix, helps brands go beyond broad assumptions and gain genuine insight into their audience, and customers.”

The prefix enables brands and agencies to access CoHost’s features without migrating from their current hosting provider. Fatima Zaidi, CEO of CoHost and Quill, notes, “We know that for brands and agencies who podcast, switching hosting providers isn’t always an option. That’s why our team is thrilled to launch CoHost’s Prefix – we’re giving teams access to the analytics and insights they need to drive growth and impact.”

CoHost’s Prefix is launching with two key analytics features: Advanced Audience Demographics and B2B Analytics: Companies & Industries.

  1. Advanced Audience Demographics offers extensive data on your podcast listeners including age, gender, household income, interests, social media habits and consumption, and family members. This information is then summarized in a user’s Listener Profile overview.
  2. B2B Analytics: Companies & Industries allows brands to discover which companies are listening to their podcast including key characteristics like size, industry, average revenue, and location.

For brands and agencies vested in podcasting, CoHost’s Prefix is set to change how we understand audiences and drive growth.

To learn more about CoHost’s Prefix or to book a demo with their team, visit


About CoHost

CoHost is a leading provider of podcast analytics and audience insights. Leading brands and agencies like JAR Audio, Content Allies, Expedia Group, and PwC use CoHost to measure, grow, and manage their podcasts.

CoHost was created by Quill, the award-winning podcast agency responsible for creating and growing podcasts for notable Fortune 500 brands. CoHost has been featured in major publications including Forbes, Inc, Entrepreneur, Fast Company, and Business Insider.