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CoHost Announces the Launch of the Second Annual State of Podcast Agencies Report

CoHost Announces the Launch of the Second Annual State of Podcast Agencies Report


April 24, 2024

Chicago, IL – [April 24, 2024] – CoHost, a podcast analytics and audience insights platform built by award-winning podcast agency, Quill, is proud to announce the publication of its second annual State of Podcast Agencies report.

The 2024 edition provides an in-depth analysis of the current podcast agency landscape, offering valuable data and insights for agencies, brands, and networks involved in the industry.

The State of Podcast Agencies 2024 report delves into the challenges and opportunities faced by podcast agencies today, highlighting significant findings such as:

  • Trackable ROI remains the largest constraint for client success, impacting 33% of podcast agencies.
  • The majority of new business for agencies (88%) comes from word-of-mouth recommendations, followed closely by referrals (81%).
  • Despite advances in analytic tools, 83% of agencies still rely primarily on download numbers to gauge client success.

This year’s report is valuable for those seeking to understand podcast agencies. It offers insights into how agencies navigate client constraints, the metrics they use to measure success, and the most effective channels for growth. Additionally, it provides trend predictions for the next five years, equipping industry players with the knowledge to stay ahead in a rapidly evolving market.

“We are excited to release our second annual State of Podcast Agencies report, which builds on last year’s findings and introduces new data that reflect the shifts and developments in the podcasting industry,” states Fatima Zaidi, Founder & CEO of CoHost. “Our goal is to empower podcast agencies and their clients with comprehensive insights that help them thrive in a competitive media landscape.”

The State of Podcast Agencies 2024 report is now available for download on the CoHost website, here.

All participating podcast agencies:

Quill Inc., JAR Audio, Pacific Content, Lower Street, Antica Productions, Mags Creative, EveryWord Media, Sweet Fish, Voval Fry Studios, One Stone Creative Inc., Stories and Strategies Podcast Productions, The Podglomerate LLC, The Pod Mill, Lead Podcasting, LightningPod, The Podcast Haven, Larj Media, Voxtopica, Content Allies, CitizenRacecar, Pop Up Podcasting, LWC Studios, Caspian Studios, editaudio, Done For You Podcasts, Sound That BRANDS, I Hear Everything, Wayfare Recording Co., The Axis, Wicked Apple, Produce Your Podcast, Ampel, Bamby Media, Fascinate Productions, The Wave Podcasting, The Podcast Space, Listening Dog Media, Podcast Town, Puddle Creative, Rethink Audio, 18Sixty, The Creative Imposter Studios.

About CoHost:

CoHost is a leading provider of podcast analytics and audience insights. Brands and agencies like Paramount, JAR Audio, Expedia Group, Interac, and PwC use CoHost to measure, grow, and manage their podcasts.

CoHost was created by Quill, the award-winning podcast agency responsible for creating and growing podcasts for notable Fortune 500 brands. CoHost has been featured in major publications including Forbes, Inc, Entrepreneur, Fast Company, and Business Insider.

For more information, please visit