Westport, CT — Focus 360 LLC has appointed Becky Pettersen as Director of Sales Planning as part of the company’s enhanced campaign planning, optimization, and execution across its radio and creator networks. The hire comes as Focus 360 rolls out expanded dashboard technology designed to facilitate campaign management and performance monitoring and to streamline operations.
Pettersen joins Focus 360 from Katz Media Group, where she held the position of VP/Director of Sales Planning for the past five years. She brings wide-ranging experience across the media ecosystem, from supervisory media planning and negotiating roles at Starcom MediaVest Group and Mediaedge:cia to the business development side at Michael Walters Advertising, and even a sales and marketing role in professional sports with the Chicago Wolves Hockey team where she launched an Acts of Service program.
That breadth of experience spanning agency planning and buying, new business development, and sports marketing gives Pettersen a well-rounded perspective on how to help campaigns move from strategy to execution across multiple platforms.
“Becky’s comprehensive knowledge of our industry will make her an invaluable asset as we grow our capabilities and team,” said Phil Brown, CEO of Focus 360 LLC. “She understands how agencies plan, how sellers operate, and what advertisers clearly need from their media partners. That insight, combined with the new tools we’re deploying, will help us move even faster and deliver stronger results for clients.”
As part of Focus 360’s expanded operational approach, Pettersen will also serve as the company’s central facilitator for incoming sales planning requests, acting as the “point guard” for the process through a newly established unified outreach channel at Sales@Focus360LLC.com
The single point of contact approach will ensure faster response times and improved coordination across the company’s sales, planning, and campaign execution teams.
Supporting these efforts is the company’s upgraded Focus Glass dashboard, powered by Counterpoint technology. Anna Dow, CEO of Counterpoint, adds, “Focus 360 continues to be at the forefront of technology by maintaining their scrutiny on ad campaign performance. Their Focus Glass system brings Counterpoint’s dashboard and planning data together with Marketron and Wide Orbit radio station log information. This gives them a window into every AM/FM campaign in real time, keeping performance in sharp focus – ensuring their advertisers get the best possible campaign performance and results.”
In parallel, Focus 360 has expanded dashboard capabilities within its Creator Square division, which represents a network of YouTube video podcasters. The company’s Creator Pulse dashboard keeps creators aligned with brand collaboration details, talking points, production schedules, and campaign deliverables while giving both Focus 360 and creators shared visibility into campaign pricing and payments.
Pettersen said the combination of operational visibility and spoken-word creator environments helps ensure campaigns run smoothly across the company’s expanding portfolio.
“With the volume of inventory available through our national radio network and the live read content enabled by our creator lineup, including some terrific sports voices in the Creator Square mix – which I really enjoy – it’s important that campaigns stay organized, responsive, and transparent for both advertisers and creators” Pettersen said. “These tools help us stay closely aligned with partners while driving efficiency across all efforts.”
Karen Henderson, recently named Senior Vice President of Sales at Focus 360, added that Pettersen’s arrival strengthens the company’s growing team.
“It was a pleasure working with Becky at Katz and we’re thrilled she has joined our Focus 360 team” Henderson said. “She has always proven to be the perfect combination of personal and professional and will help our efforts to streamline processes for all of our valued customers.”
About Focus 360 LLC
Focus 360 is a leading media network connecting brands across radio and digital platforms where audiences consume content. The company provides radio media representation for station groups and producers while also enabling strategic brand partnerships with YouTube creators through its Creator Square division. The Connecticut-based company has helped advertisers capture incremental reach and cultural relevance for more than 15 years.
