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Former Spotify Executive and Parcast Studios Founder Max Cutler Launches New Media Company – PAVE Studios

Former Spotify Executive and Parcast Studios Founder Max Cutler Launches New Media Company – PAVE Studios

April 16, 2024

Los Angeles, CA (Tuesday, April 16) – Spotify’s former VP, Head of Talk Creator Content and Partnerships, Parcast Studios Founder, and entrepreneur Max Cutler, today announced the launch of his new media company, PAVE Studios – positioned at the forefront of audio, video, books, and entertainment. With a commitment to empowering creators and fostering connections through engaged communities, PAVE Studios will pave the way for a new era in media.

“In today’s media landscape, the convergence of formats is reshaping the way we consume content. Storytellers who successfully engage audiences and create fandoms through written, audio, and video content have led the charge in cultivating their robust communities into diverse businesses,” said Cutler. “PAVE Studios will set the stage for a better way of producing, distributing and consuming the world’s greatest original content, all while empowering creators, simplifying content discovery, and fostering vibrant fan communities.”

Unlike many entertainment companies that pursue a broad content strategy, PAVE Studios is dedicated to building a unique ecosystem of genre-specific brands aimed at amplifying discoverability and superserving audiences with the content they want and love. Alongside top creators, each community will unveil an array of fresh, original content across audio, video, books, live experiences, merchandise and more. The media company will initially launch two new studios – OpenMind and Crime House – focused on Wellness and True Crime respectively, with plans to introduce additional brands in the future.

PAVE Studios is already collaborating with numerous creators to develop original content, with more announcements to be made soon. Confirmed creators include:

  • Nicole Lapin (Instagram; TikTok): New York Times and Wall Street Journal bestselling author of Rich Bitch, Boss Bitch, Becoming Super Woman and Miss Independent. Lapin has been an anchor on CNN, CNBC and Bloomberg. She’s the founder of Money News Network, which is the home of her daily show Money Rehab with Nicole Lapin that reached #1 on Apple’s business charts.

  • Mark Hyman, MD (Instagram; TikTok): Internationally-recognized Functional Medicine family physician and leader who’s a fifteen-time New York Times best-selling author. Host of the leading health podcast, The Doctor’s Farmacy, co-founder and chief medical officer of Function Health, and medical contributor on CBS This Morning, Today, Good Morning America, The View, Fox and CNN.

  • Ally Lewber (Instagram; TikTok): Vanderpump Rules star and spiritual astrologer dedicated to the complexities of the cosmic universe and empowering clients through natal astrology to foster self-love and acceptance.

  • Jemma Sbeg (Instagram; TikTok): Australian podcaster best known for her self-help podcast, The Psychology of your 20’s, where she tackles relevant topics for fellow-20 year olds such as imposter syndrome, hangiexty, situationships and the myth of the dream job. It was a Top 20 Podcast Globally last year and remains one of the top Mental Health and Self Help podcasts worldwide.

  • Aliza Kelly (Instagram; TikTok): Renowned celebrity astrologer, bestselling author, and media host known for her regular column in New York Magazine’s The Cut and as the resident astrologer of Bumble. She’s appeared in numerous publications and TV shows, including Vogue, The New York Times, Today, E! and Jimmy Kimmel Live!.


OpenMind is a vibrant and dynamic, global community where you can ignite your mind, expand your horizons and nourish your soul. Through meaningful conversations, uplifting stories, curiosity-inspired content, and transformative experiences, we aim to inspire, educate, entertain, and empower your personal growth and well-being. This is where you can explore, learn, and connect with an array of content from purpose-driven creators and storytellers, including thought leaders, experts, visionaries, educators, change-makers, and more.


Crime House is your ultimate destination that delves deep into the human psyche and explores the captivating world of true crime. By collaborating with expert creators, we deliver ethical storytelling, thought-provoking investigations, gripping narratives and immersive experiences like never before. In a genre where reality is often stranger than fiction, this is where you go to uncover the mysteries and truth behind the headlines.


Max Cutler is a multi-hyphenate entrepreneur best known for founding Parcast Studios and previously serving as Spotify’s VP, Head of Talk Creator Content and Partnerships, where he oversaw all top creators, including securing licensed deals on the platform with influential voices such as Alex Cooper, Emma Chamberlain, Markiplier, Brené Brown, and many more. He also managed the partnership with The Joe Rogan Experience, which consistently ranks as the Top Global Podcast. As the founder of Parcast, Cutler rapidly propelled the platform and podcast studio to international acclaim, leading to its acquisition by Spotify in an unprecedented +$100M deal in 2019. He has been recognized by numerous industry publications such as Fortune’s 40 Under 40, Forbes 30 Under 30, The Hollywood Reporter’s 35 Rising Executives Under 35, and their inaugural Most Powerful People in Podcasting list.