Magellan AI, the leading audio intelligence and measurement company announces the launch of Reach Lift. This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance, transforming how they assess and optimize their podcast ads investments. Wondery, a premium podcast network with over 55 #1 podcasts on Apple, collaborated with Magellan AI Reach Lift for the initial launch of the product.
Reach Lift offers comprehensive, unduplicated reach insights for podcast campaigns within their broader digital media mix. This innovative product gives advertisers access to reach-related performance metrics, and highlights opportunities for optimizing reach across podcast shows, empowering advertisers to make insights-driven planning and optimization decisions before, during, and after a campaign.
“We’re thrilled to work with Wondery to bring Reach Lift to advertisers,” said Jim Ballas, Head of Publisher Partnerships at Magellan AI. “Our advanced analytics platform, combined with Wondery’s premium content network, creates a powerful solution for advertisers seeking to optimize their podcast campaigns and find new, unreached audiences.”
Key features of Magellan AI Reach Lift include:
- Comprehensive view of total campaign reach across advertisers’ podcast and total digital audio and video buy
- Unique reach delivered by the campaign
- Incremental reach delivered by a podcast network
- Cost per unique reach across the total digital audio and video campaign
- Identification of top shows in the Wondery network for reach-based optimization and planning support
Alyson Sprague, Head of Ad Measurement at Wondery, added, “Magellan AI Reach Lift provides advertisers with greater visibility into total campaign reach, and the role of podcast ads in a total digital media mix. We are excited to collaborate with Magellan for the launch of this innovative product, helping advertisers reach new, relevant audiences across the Wondery network.”
This product marks a significant advancement in podcast advertising measurement, providing marketers with the best-in-class tools they need to make data-driven decisions and optimize their digital audio and video advertising strategies.
For more information about Magellan AI Reach Lift, visit https://www.magellan.ai.
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.
