Magellan AI, the leader in audio advertising intelligence and measurement, today announced the launch of Broadcast Radio Attribution, a new solution that enables advertisers to measure the impact of broadcast radio alongside digital channels in a single platform.
With Broadcast Radio Attribution, advertisers can directly evaluate how radio campaigns contribute to key business outcomes—including form fills, leads, and purchases—while comparing performance across podcasts, streaming audio, connected TV, and other media.
The launch extends Magellan AI’s measurement capabilities to one of the largest remaining unmeasured channels, giving brands a more complete view of how audio drives results across the full media mix.
“Measurement needs to reflect how media actually works today—across channels, not in silos,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “Broadcast Radio Attribution brings radio into that unified view, helping advertisers understand performance and make better decisions across their campaigns.”
“Radio has always delivered meaningful impact, but it hasn’t been measured with the same precision as digital channels,” said Christine Hess, Director, Account Strategy, Mynt Agency. “If you’re only measuring one channel, you’re seeing a distorted view of performance. With Broadcast now included in Magellan AI’s multi-channel measurement, we have the visibility we need to understand and optimize holistically.”
Broadcast Radio Attribution is now available to advertisers and agencies. For more information, visit magellan.ai.
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
About Mynt Agency
Mynt Performance Marketing is the premier performance video and audio media partner, led by Scott Termini (CEO) and Shane Yarchin (COO), and backed by an investor group led by Bruce Friedman (Executive Chairman) and Wedbush Capital. The agency has generated more than $3.1B in incremental client revenue and delivers 4x average ROAS on evergreen campaigns. By uniquely combining direct supply access, advanced attribution, and relentless optimization, Mynt makes media dollars work harder for fast growing brands. Learn more at www.myntagency.com.
