We are excited to share the release of our Q2′ 23 Podcast Advertising Quarterly Benchmark Report. We identified these key takeaways and more in the report:
- Podcast ad spending in the US picked up in Q2, increasing 24% Q/Q and putting the market on track to grow about 33% in 2023
- 2,465 new brands advertised on podcasts for the first time
- Average ad load increased from 5.55% in Q1’23 to 5.97% in Q2’23
Download the full report on our website.
About Magellan AI
Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data – covering activity from over 35,000 brands and 50,000 shows in the US, Canada, Australia, the UK, and Germany. Media buyers at advertisers and agencies rely on Magellan AI’s podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellan.ai