Magellan AI, the podcast media planning and measurement platform, today announced support for measuring the performance of streaming audio campaigns alongside podcasts.
“Today, podcasts are required components in effective advertising buys but historically have been difficult to measure alongside streaming audio in a meaningful, consolidated way,” said David Krulewich, EVP of Programmatic, Podcasting, Product & Data at Katz Digital. “Magellan AI has simplified and streamlined the measurement process so we can quickly look at our client’s entire campaign set up and conveniently optimize to secure the desired results and outcomes for each campaigns’ needs.”
In the Magellan AI dashboard, advertisers can confirm impression delivery by channel and measure ad performance through custom KPIs in order to optimize their current and future spend.
“We see our advertising clients increasingly moving into multi-channel audio advertising,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “With more ways to buy and sell audio than ever before, we’re continuing to grow our platform so you can measure your audio media in one place.”
Learn more about Measurement by Magellan AI and sign up for a demo at https://www.magellan.ai/measurement.
About Magellan AI
Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data – covering activity from over 35,000 brands and 40,000 shows in the US, Canada, Australia, the UK, and Germany. Media buyers at advertisers and agencies spending over $500mm annually in aggregate rely on Magellan AI’s podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellan.ai