Podscribe, a leading podcast attribution and analytics platform, today announced a series of new reporting enhancements designed to give advertisers, agencies, and publishers deeper visibility into podcast campaign performance. The updates include By Campaign & Device Reports, expanded international coverage in the Podscribe Ranker, and genre-level insights in Lag Reports—helping users make more precise, data-driven decisions about their podcast advertising strategies.
Granular Device Reporting for Campaign Insights
With the new By Campaign & Device Reports, Podscribe users can now break down performance not only by campaign but also by device type, including desktop, mobile, tablet, and other connected platforms. This level of segmentation helps advertisers:
- Identify which devices drive the most conversions or engagement
- Compare performance across campaigns more easily
- Optimize creative and targeting strategies for each device environment
“As podcast listening behavior continues to diversify across devices, it’s crucial for advertisers to understand where their messages resonate best,” said Pete Birsinger, CEO of Podscribe.
Global Ranker Adds Five New Countries to the Ranker
Podscribe’s Ranker now spans 20 countries, adding Singapore, Egypt, Saudi Arabia, the United Arab Emirates, and Indonesia to its growing list. This expansion enables agencies and brands with global footprints to compare listenership trends and performance across a broader set of markets, uncovering new opportunities for growth and targeted campaign planning.
Genre-Based Lag Report: Timing Conversion Across Shows
Podscribe’s Lag Report, which measures the time between ad exposure and conversion, now offers genre-level insights, allowing advertisers to see how response times differ across podcast categories. For example, brands can assess whether business podcast listeners convert more quickly than comedy audiences and adjust pacing or budgets accordingly.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
