Ossa is thrilled to announce the lineup for its fourth event in a comprehensive 10-part series, designed to provide practical insights into podcast advertising for startups and brands. On March 6th at 4pm EST, join in on this live virtual panel with industry professionals. With a focus on equipping participants with the knowledge and strategies needed to thrive in the dynamic podcast advertising landscape, the Startup Series promises to deliver invaluable guidance from industry experts.
As the advertising landscape continues to evolve, podcasts have emerged as a powerful medium for reaching target audiences. Recognizing the importance of understanding and effectively utilizing this platform, Ossa’s Startup Series covers essential topics guided by industry experts, offering a deep dive into the world of podcast advertising.
In their upcoming event, the panel of experts will be tackling how to account for brand safety and suitability in podcast advertising. Topics will include:
- The relevance of Brand Safety and Suitability for your brand
- Tools to ensure a brand-safe advertising environment
- Differences in brand safety between podcast advertising and other marketing channels
- Key focus areas and common misconceptions
- Navigating host controversies
- Strategies for unbiased content and maximizing opportunities
Join these experts as they journey through the topic of brand safety and suitability:
Dan Granger, CEO and founder of Oxford Road, leads a leading independent audio advertising agency that maximizes brand performance through innovative data solutions and brand safety measures across various audio platforms.
Dr. Tamara Zubatiy, CEO and co-founder of Barometer, brings over a decade of expertise in applied machine learning to develop AI-powered brand suitability solutions for audio advertising, leveraging her background in computational neurobiology and cognitive science.
Pat LaCroix, Executive Vice President at Seekr Technologies Inc., spearheads ethical AI solutions, employing large language models to deliver reliable content at scale, ensuring transparency and trustworthiness in content creation and management.
Throughout the Startup Series, attendees will have the opportunity to:
– Assess the benefits of podcast advertising for their brand.
– Identify the right partners and strategies for podcast advertising.
– Select suitable hosts and shows for collaboration.
– Explore various podcast ad formats.
– Measure attribution and ROI.
– Create effective media plans and strategies.
– Seamlessly integrate podcast advertising into their marketing mix.
– Address topics such as brand safety, AI, and creativity.
This series is hosted by Ossa and features special guests. Ossa is dedicated to making podcast advertising accessible to brands and creators of all sizes.
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
For more information and to register for the series, please visit https://lu.ma/d9spg22o
About Ossa
Ossa is a podcast advertising and creator management platform that bridges the gap between brands and podcast creators.
Media Contact: Anne Kavanagh, CEO, support@ossacollective.com
Event Title: Startup Series: Creators and Podcast Advertising Partners
Date: 4PM EST, March 6th, 2024
Location: https://lu.ma/d9spg22o
Website: https://ossacollective.com/
