July 14th, 2025 – A new podcast is launching with a clear mission: to explore how podcasting actually makes money. Hosted by longtime industry experts Norma Jean Belenky and John Kiernan, PodBiz is a show about the business of podcasting with one key question at its core:
“Where’s the money in podcasting?”
Hosted by longtime industry leaders Norma Jean Belenky and John Kiernan, PodBiz dives into the revenue models, platform plays, community and creator strategies driving the business of podcasting forward. The show is proudly hosted with support from Acast, with VP of Product Milly Botes featured as one of the first three guests.
Launch guests include:
Milly Botes, VP of Product at Acast, on platform strategy and monetization innovation to both empower creators and built great systems
Adam McNeil, SVP of Client Services at Adopter Media, on scaling and managing host-read ad campaigns and truly bringing value to sponsors
Danielle Bezalel, MPH, creator of Sex Ed with DB, on building a $140,000/year indie podcast brand from a single feed generating approximately 1200 downloads per episode
Upcoming episodes will feature conversations with:
Giancarlo Bizzarro, Vice President of Sales, Crooked Media
Mark Asquith, Co-founder and Managing Director, Captivate
James Cridland, Editor of Podnews
Dan Misener, Co-Founder, Bumper
Molly DeMellier, COO, Sundaze PR
Bryan Barletta, Partner, Sounds Profitable
PodBiz is platform-agnostic and focused on industry-wide thought leadership. It highlights how creators, networks, and brands are monetizing podcasts through advertising, subscriptions, IP licensing, branded content, and more — all through direct, actionable conversations with those leading the charge.
“We’re not here to theorize,” says co-host Norma Jean Belenky. “We’re asking the leaders, change-makers and people doing the work how podcasting is making them money, what’s evolving, and what’s next.
Future episodes includes a broad mix of creators, executives, and producers such as: Gordon Firemark (The Podcast Lawyer), Jeff Umbro, (The Podglomerate), Stevie Manns (BlackRock), Greg Wasserman (RSS.com), Jordan Blair (Buzzsprout), Alice Florence Orr (Podcast Review/BBC), Randi P’Pool (P’Pool Media), Andrew Weiss (Podfest Expo), , Matt Cundill (The Sound Off Media Company), Jack Levy (Manifest Media), Arielle Nissenblatt (EarBuds/Pinwheel), Veronika Taylor (Acast), Erin McGregor (AIR), Laura Joyce Davis (The Stanford Storytelling Project & Narrative Podcasts), Andreea Coscai (Eurowaves/Tink Media), Patrick Hill (Disctopia), Todd Cochrane (Blubrry), Alex Schmidt (Secretly Incredibly Fascinating), Sarah Toporoff (Headliner), Colin Anderson, Eric Silver (Stonybrook University), Danielle Desir Corbett (The Thought Card / Delta Airlines), and Victoria Meyer (The Chemical Show)
New episodes drop weekly.
🎧 Listen wherever you get your podcasts and follow PodBiz on LinkedIn for guest announcements and highlight clips.
