Industry Rankings October 2025:
These rankings highlight the continued momentum of the podcast and audio ad industry, from standout show performances to strong publisher growth and advertisers deepening their investment in the medium. October’s charts reveal a landscape that’s expanding, evolving, and driving measurable impact for creators and brands alike. Rankings reflect data captured between October 1 and October 31, 2025.
Podcast Show Highlights:
The Daily (NYT), Crime Junkie and The Joe Rogan Experience held their positions in the top 3, reaching 11.1M, 10.8M and 6.2M listeners respectively.
Today, Explained made some waves and enters at #9 in audio reach (3.2M)
Candace has been making moves the past couple of months. Standing at #6 last month, the show has now climbed to the top of the charts with 3.5M downloads & views per episode this month.
New Heights with Jason & Travis Kelce held its #2 spot with 3.5M downloads & views per episode.
The MeidasTouch Podcast holds strong at #1 in monthly downloads & views (95.3M) while The Daily goes up two ranks from #4 to #2 this month with 39.4M monthly downloads & views.
Publisher Highlights:
Spotify, SXM and iHeartMedia held the top 3 spots with 53.9M, 41.9M and 32.2M audio reach respectively.
Acast keeps #4 (26.3M) in audio reach while it climbs to the top 10 in monthly downloads and views at #8 (120.9M).
MeidasTouch leads in monthly downloads and views despite a small decline (260.4M, -20%)
8 out of the 10 publisher with most downloads & views per month are seeing a drop, with the most being Red Seat Ventures going down by 27% to 110.4M
Advertiser Highlights:
BetterHelp held strong as the top spender with $5.6M estimated ad spend
America’s Beverage Companies ($4.3M) debuts at #2 spending an estimated $4.3M in October.
Liberty Mutual ($2.9M) and Whatsapp ($2.8M) also broke into the top 10 in October at #9 and #10 respectively.
Amazon and its subbrands collectively decreased in estimated ad spend for the month of October by 30% and went from being #2 at $5.9M to now #5 at $3.5M.
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence, backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Media Contacts:
Kristy Mei, Podscribe, kristy@podscribe.com
Shreya Paul, Podscribe, shreya@podscribe.com
