Key industry partnerships accelerate Podstock’s mission to modernize podcast business infrastructure by linking cross-platform performance data with measurable revenue outcomes
November 11, 2025 – New York, New York – Podstock, the leading multi-platform analytics and management solution, today announced a new partnership with Ballen Studios to enhance measurement, monetization, and scalability of podcast inventory across channels. The company also confirmed a three-year extension of its contract with Dear Media, underscoring growing industry confidence in Podstock’s technology as networks seek unified insights across audio and video distribution.
“Podstock’s platform helps us unlock new revenue opportunities and streamline operations,” said Michael Bosstick, Founder and CEO of Dear Media. “Their technology empowers our teams to make data-driven decisions across audio, video, and social platforms. We’re excited to deepen our partnership and continue innovating together.”
These new partnerships come as podcast publishers continue to expand their reach beyond RSS and traditional downloads to leverage YouTube, connected TV, and social media to capture new audiences and advertising opportunities. According to a recent report by Metricool of the leading podcasts in the US, 87% maintain a YouTube presence and 82% leverage Instagram and short-form video clips to drive audience growth. Research by Edison proves that audiences are following content across these channels as 79% of weekly U.S. podcast listeners say they have consumed a video podcast.
“Podcasting is a multi-platform ecosystem. Publishers and networks need unified data and smarter infrastructure to compete,” said Michael Paretzky, Co-Founder and CEO of Podstock. “Our partnerships with Ballen Studios and Dear Media reflect a shared commitment to modernizing how podcast businesses operate by connecting the dots between content performance and monetization- wherever you get your podcasts.”
Podstock’s centralized platform enables media companies to simplify operations, consolidate performance data, and optimize revenue across every distribution channel.
With the addition of Ballen Studios and extended relationship with Dear Media, Podstock continues to expand its footprint among leading publishers and networks that are redefining the podcast business model. The company’s growing portfolio also includes Blue Wire, Locked On, and Wave Sports + Entertainment, among others.
To learn more about Podstock, visit https://podstock.io/ or email hello@podstock.io.
Media Enquiries:
Molly DeMellier, Sundaze PR
Email: molly@sundazepr.com
Tel: +1 607 316 0639
Sarah Jackson, Sundaze PR
Email: sarah@sundazepr.com
Tel: +44 7306 256 148
About Podstock
Podstock is the leading multi-platform analytics and management solution built to help podcast companies scale smarter. Trusted by powerhouse networks including Blue Wire, Vox Media, Dear Media, Locked On, and Wave Sports, Podstock unifies data, simplifies operations, and unlocks new revenue opportunities across every distribution channel. As podcasting continues to expand beyond audio, whether onto YouTube, Spotify, connected TV, and social video, Podstock empowers publishers, networks, and creators to track, manage, and monetize their content seamlessly. With Podstock, the future of podcasting isn’t fragmented—it’s connected.
