Signal Hill Insights announces that registration is open for the upcoming info-packed webinar, “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners,” to be held on June 20, 2023 at 2 PM EDT.
In this 30-minute webinar Paul Riismandel, Signal Hill Chief Insights Officer, will clearly answer:
• What is brand lift research?
• What does brand lift measure, and what metrics are provided?
• How does brand lift research work?
• What kinds of podcast and streaming audio ads can be measured?
This webinar offers marketers, agencies, brands and publishers a better understanding of brand lift research, how it’s different from other ad effectiveness methods, and how brand lift can be used to holistically measure and optimize any type of digital audio campaign. Case studies will illustrate these insights in action.
The webinar will also include an interactive Q&A, and all attendees will receive a free reference guide to understanding, executing and leveraging brand lift research for podcasts and streaming.
Registration is free, but space is limited. Register at https://signalhillinsights.com/demystifying-brand-lift/
Title: Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners
Date: June 20, 2023
Time: 2 PM EDT
About Signal Hill Insights
Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts streaming and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, Cumulus/Westwood One, iHeartRadio, NPR, Pacific Content, SXM Media, and Triton Digital.