This appointment follows the opening of SoundCast’s New York office in December 2025. It strengthens the company’s US team and its ambition to grow across North America and Latin America, bringing SoundCast closer to its partners, clients and publishers in the region.
In this role, Julian will lead SoundCast’s go-to-market strategy and partnerships across North America and LATAM. He will manage key relationships with brands, agencies, resellers, DSPs and publishers. He will build high-impact audio ad campaigns that deliver measurable performance and actionable insights, and support the Publisher team in driving revenue and monetization for SoundCast’s partners. He will also identify and execute new regional market expansion opportunities.
Julian brings over 10 years of experience in digital advertising, ad tech and audio, most recently as Americas Lead at in-game audio platform Audiomob. Before that, he built AdTheorent’s award-winning multicultural practice from the ground up and led it through the company’s acquisition by Cadent, generating more than $10 million in revenue, winning the 2024 culturally responsive ad-tech award from Portada and co-creating the industry’s first ever black-owned DSP with Hero Media. Earlier in his career, he was on the sales team at Fox Sports, and was an Account Director at TuneIn, where he helped develop the company’s Hispanic sales strategy.
“I’m delighted to welcome Julian to SoundCast as we continue building our presence in New York and across the Americas. Beyond his deep ad-tech expertise and market insight, Julian brings an authenticity and energy that immediately resonated with us. We put immense trust in his leadership to guide our go-to-market strategy, and care for our publisher and brand relationships. I’m truly excited to team up with him as we take SoundCast to the next level in the region. Says Violaine Cabrol, Managing Director US.
“Throughout my time in audio, I’ve introduced buyers to formats they hadn’t tried yet, and what wins them over is proof. SoundCast pairs premium publishers with the performance data buyers need to invest with confidence. I’m excited to work with Violaine and the New York team to grow those partnerships across the US and the Americas.” Says Julian Golfarini.
This appointment reflects SoundCast’s continued growth in Europe and the United States, and its commitment to building a strong local team to serve the Americas market.
