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SRDS Launches Podcast and Podcast Network Database

SRDS Launches Podcast and Podcast Network Database


September 12, 2023

New York, NY – September 12, 2023 – Standard Rate and Data Service (SRDS), the industry standard for media planning and buying, launched their podcast network database. This innovative addition to SRDS’s extensive suite of media planning data and radio/digital audio information promises to deliver the most up to date information for today’s podcasts and podcast networks in the digital age.

As the media industry and advertising evolve, it is important to be ahead of the curve. With the podcast database, buyers and planners can consider a new vertical outside of traditional audio, digital audio, print, radio, and out-of-home. Gaining popularity year-over-year, podcasts account for over $2 billion of advertising revenue across over 5 million podcasts, reaching over 450 million listeners globally (Demand Sage).

“Podcasts are currently the largest growing media type and as of right now, there isn’t a centralized resource available for media planners and buyers to get the information they need to advertise on podcasts. With the addition of Podcast Networks to our already comprehensive Podcast Database, we are hoping to become that resource,” said Heather Petaccio, CEO at Adwanted US. “When we launched podcasts in April, we started with over 1,000 of the most popular podcasts across 20 main genres. Now, with the launch of approximately 70 Podcast Networks, users will have access to even more advertising opportunities.”

Podcast Database Features:

  • Over 1,000 listings of the top 100 podcasts and ~70 podcast networks to explore.
  • Reliable and verified data.
  • Advertising opportunities available on selected networks.
  • Contact information including emails, websites, and social media for podcasts and networks.
  • Filter podcast results by genre/subgenre, average listeners per episode, episode length, and more. Filter network results by ad type and ad placement.

To learn more about the SRDS database and what it can do for you, visit


About SRDS

SRDS is the industry standard for media planning and media buying. We provide agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern, audience-first buying practices. For publishers, our platform is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Our database is comprised of inventory from over 125,000 media brands. SRDS is part of the Adwanted Group.




Harmeet Kaur