March 30, 2026
There’s a popular narrative right now that video is invading podcasting, and that podcasts were always meant to be audio-only. But this isn’t historically accurate.
Video has been part of podcasting since nearly the beginning. Steve Jobs demoed video podcasts on stage in October 2005; just four months after Apple added podcast support to iTunes. He showed them playing on the new iMac, on the new iPod Video, and available for subscription in the iTunes Music Store.
Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.
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In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.
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