The Roost, a podcast network for creators, today announced a new partnership with Magellan AI, the leading podcast advertising measurement and intelligence platform, to help advertisers understand how their campaigns perform across audio and video.
The partnership brings Magellan AI’s attribution and verification tools into The Roost’s campaign workflow, giving advertisers clearer reporting on what ran, where it ran, who it reached, and what happened next.
“Advertisers should not have to guess whether a campaign reached the right audience or delivered results,” said Catherine Browne, VP of Revenue & Partnerships at The Roost. “As creator-led media expands across audio and video, we want to give buyers better reporting and more confidence in every campaign. Magellan AI helps us deliver that.”
The Roost will use Magellan AI to support campaign performance reporting, delivery verification, and reach and lift measurement across its creator network.
“Advertisers need attribution they can understand and trust across the places podcast audiences consume content,” said Cameron Hendrix, CEO & Co-Founder at Magellan AI. “The Roost is investing in measurement that connects campaign delivery to real outcomes across audio and video, so buyers can see what worked and why.”
Magellan AI measurement is available now to advertisers across The Roost’s creator network.
About The Roost
The Roost Podcast Network, acquired by Night in 2024, is the leading video-first podcast network — home to culture-obsessed, creator-led shows like Theo Von, Trisha Paytas, and The Yard. As pioneers in video + audio podcasting, we power the next generation of internet-native voices through best-in-class distribution, support, and monetization. www.night.co/roost-network
About Magellan AI
Magellan AI is the all-in-one platform for audio advertising intelligence, media planning, and measurement. Advertiser and agency media buyers rely on Magellan AI’s audio media planning and measurement platform to discover, connect with, and analyze the performance of broadcast radio, podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow audio ad sales with intelligence and performance measurement, powered by the world’s largest database of podcast advertising data, covering over 60,000 podcasts. Learn more at magellan.ai.
