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Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital

March 26, 2024

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, announced the acquisition of Sounder, an innovative audio intelligence platform. As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability, and cutting-edge podcast promotional tools.

This acquisition combines Triton Digital’s renowned audio streaming and podcasting technology and expertise with Sounder’s best-in-class brand suitability solutions and industry-leading AI-powered podcast understanding. The combination will enable a more seamless, practical, data-driven advertising experience for brands, agencies, publishers, and podcasters.

“We are thrilled to welcome Sounder to the Triton Digital family,” said John Rosso, President and CEO of Triton Digital. “The Sounder team are visionaries in audio intelligence, and their technology adds an essential layer to our offerings. This acquisition empowers us to deliver more value to advertisers and publishers with highly targeted, contextually relevant, and brand-suitable audio advertising solutions. Looking ahead, we are excited to leverage our combined strengths to drive innovation and growth in the digital audio marketplace.”

“Becoming part of Triton Digital is a significant milestone for Sounder, giving us the ability to accelerate our growth and innovation while continuing to work across the entire podcast landscape,” said Kal Amin, CEO and co-founder of Sounder. “Our AI-powered content analysis enables Triton to bring unprecedented insights, targeting, and promotional capabilities to the audio marketplace.”

Key Benefits of the Acquisition:

  1. Best-in-Class Contextual Targeting: Sounder’s top-tier contextual targeting tools ensure advertiser alignment with relevant content, elevating campaign effectiveness. Triton Ad Platform will deliver a more robust targeting capability with scale, transparent reporting, and forecasting.
  2. Premium Brand Placement: Sounder’s brand-suitable solution is unmatched in the industry. Sounder offers brands peace of mind and ensures advertisers’ messages are placed in a suitable listening environment.
  3. AI-Powered Promotional Tools: Triton publishers will have access to Sounder’s AI promotional tools. The intersection of GenAI and large language models with Sounder’s natural language processing technology creates unparalleled promotional opportunities for the audio marketplace.