Triton Digital’s New Integration Provides Expanded View on Podcast Performance
Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its data integration with YouTube. Triton Digital has integrated YouTube views of podcast episodes into Triton Podcast Metrics, one of the first IAB-certified podcast measurement services in the industry, so publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.
Publishers who are using Podcast Metrics will be able to effortlessly compare podcast downloads and views of their programming on YouTube within the interface. Additionally, the integration empowers publishers to seamlessly consolidate video metrics from a variety of programs, allowing you to choose any range of metrics including date range and country.
“YouTube’s influence on video podcasting is undeniably transformative and this integration marks a significant step forward for Triton Digital,” said Sharon Taylor, SVP Podcast Strategy & Product Operations, Triton Digital. “We’re confident that this will revolutionize the way podcasters engage with their audience, opening up a world of possibilities for content monetization and audience growth.”
A Podcast Metrics Demos+ study conducted by Triton Digital and Signal Hill Insights found that 28% of monthly podcast listeners surveyed name YouTube as the platform they use most often to consume podcasts. This integration serves as part of Triton Digital’s overall commitment to moving the podcast industry forward.
“Video has added another dimension connecting podcast creators with their audiences,” said Kai Chuk of YouTube. “The measurement and reporting of views provides critical insights to podcasters as they continue to produce the high quality content audiences want and deserve, giving publishers a more holistic view of podcast performance data.”
This initiative comes off the heels of Triton Digital’s recent partnership with Basis Technologies for over-the-air programmatic advertising and its acquisition of Manadge, a leading advertising analytics platform.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
With over 2 billion logged in users monthly, YouTube is a powerful force for connecting people to the world and each other. YouTube has sparked its own revolution with popular creators whose channels regularly reach audiences as big as what we see on TV. And these people are finding opportunities on YouTube and building real businesses. Creators are the lifeblood of YouTube, so we work hard to help them get started, build an audience and develop their brand through every digital medium possible including podcasts.