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Virtual Event on Brand Podcasting Essentials for Marketers

Virtual Event on Brand Podcasting Essentials for Marketers

Lower Street

January 10, 2024

The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th at 10 AM EST with dozens of industry professionals presenting. Business thought leaders and podcasting experts together to share insights and strategies for brand podcasting success.

An opportunity for growth, the Virtual Summit allows marketers to explore the benefits of adding a brand podcast to their strategy. It will provide all the tools they need to make their brand podcast a success in 2024.

Attendees will learn from podcasting experts, business leaders, and thought leaders in the field. They’ll have a unique opportunity to gain valuable insights into the world of podcasting and learn expert strategies for success.

Keynote speakers include Ann Handley and Rand Fishkin, who will join 14 other participating industry experts.

Expert Content Marketer Ann Handley will present on the importance of truly original and quality content. As Co-founder of and the world’s first Chief Content Officer, Ann understands the world of content marketing better than anyone. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times.

Rand Fishkin, Co-founder of Sparktoro & Snackbar Studio, will instead share his insights as a master of understanding your audience. He’ll present data-backed methods to understand your target listeners, their interests, and media habits. Participants will be able to understand their audience, creating an ideal podcast to serve their needs and reach them.

The Brand Podcast Virtual Summit will include multiple presentations and five hours of insightful presentations covering topics such as:

— What 2024 will look like for Brand Podcasts

— How to understand and reach your target audience

— The power of storytelling for success

— Podcast growth strategies

— AI in podcasting

And much more.

Registration for the Brand Podcast Virtual Summit is free and open to all interested individuals. Find more details and the registration form at:

In addition, all registered attendees will have the chance to win a high-quality microphone and a pair of headphones worth $500.

About Lower Street:

Lower Street is a full-service podcast agency providing services to businesses around the globe. They aim to create great, not good, podcasts that reach a brand’s target audience and share their message.

For inquiries, please contact:

Register for our upcoming webinar:

Ad Nauseum

Frequency, Repetition, and Consumer Perceptions of Podcast Advertising

How much is too much when it comes to podcast advertising? In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations. The free half-hour webinar debuting the research will be hosted by Tom Webster on Wednesday, June 12th, at 3:00 p.m. EST.

Register for free