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    SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

    SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

    Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

    Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

    Podcasts Challenge 📺 Attention, GARM’s Gone, & More

    Podcasts Challenge 📺 Attention, GARM’s Gone, & More

    Olympic Social Media Bumps, Evergreen Brand Focus, & More

    Olympic Social Media Bumps, Evergreen Brand Focus, & More

    Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

    Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

    Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

    Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

    Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

    Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

    Child Safety in Advertising, Patreon Podcasters Made $350m in ’23, & More

    Child Safety in Advertising, Patreon Podcasters Made $350m in ’23, & More

    Ad-Skipping’s Impact, Web Browser Regulation, & More

    Ad-Skipping’s Impact, Web Browser Regulation, & More

    Ad Skipping’s Real Impact, UK Podcasting Growth, & More

    Ad Skipping’s Real Impact, UK Podcasting Growth, & More

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    Our latest research
    Name Research
    Audio Primes: The Podcast Industry’s Most Valuable Audience

    Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.

    Name Research
    The Last Quarter: Understanding America's Podcast Holdouts

    Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.

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