Apple and SiriusXM Media Post Fiscal Q3 Reports
Apple has published its fiscal Q3 2026 financial results. Services revenue, the segment that houses Apple Podcasts, rose 12% year over year to $30.7 billion. The company does not break out podcast-specific numbers, folding them into a Services line that also spans the App Store, iCloud, and Apple Music, so the figure reads as a proxy rather than a direct measure of podcasting. Podnews also covered SiriusXM Media’s report, in which CEO Jennifer Witz announced podcast revenue is up 30% year-over-year.
Podcasters Are Building Businesses Off Free TV Channels by Ashley Carman
Carman reports that podcasters are pushing video distribution beyond YouTube and onto free ad-supported streaming TV (FAST) channels as a new inventory source. The piece frames FAST channels as an emerging revenue path for audio creators expanding into video, and as part of a wider playbook of monetizing across platforms and formats rather than leaning on podcast advertising alone.
Top Podcast Hosting Companies by Episode Share (July 2026)
Livewire’s July episode data shows Spotify for Creators has rebounded to a 24% share of all podcast episodes released, while Spreaker climbed to a 2026 record of 13.6%. Because the figures track share of episodes published, the gains at those two hosts mean nearly every other platform slipped for the month.
It’s Time to Invest in the Right Kind of Digital by Simon Kilby
In a piece for The Media Leader, MD, Bauer Media Advertising Simon Kilby makes the case that advertisers should move budget toward regulated digital audio, citing AA/WARC data showing digital audio grew 22% year over year in Q1 2026, the fastest-growing medium in the period. The argument positions audio as a brand-safe alternative to platforms like Meta, X, and TikTok, and points to Bauer’s audioXi product as an on-ramp for small businesses moving into audio advertising.
…as for the rest of the news:
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Podcast hosting platform CoHost now supports Apple Podcasts video across all of its plans at no additional cost.
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Headliner has brought video podcasting to its mobile app, letting creators assemble and publish video episodes from their phones.
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UK podcast company Persephonica struck an exclusive sales partnership with Acast covering advertising, hosting, and distribution across its portfolio, including Bad Chat and Miss Me?, with video support and access to Acast Studios London.
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Andrew Goldsmith, UK President at Audioboom and former Adelicious CEO, announced his departure from the company nearly a year after Audioboom acquired Adelicious.
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Ausha rolled out an auto-publish to YouTube feature that sends episodes to YouTube Main and YouTube Music straight from the platform, with automatic format conversion from either audio or video files.
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On the latest PodBiz, beehiiv Head of Podcasts Ainsley Rossitto lays out the case for a creator-owned podcast business, from beehiiv’s 0% cut on premium subscriptions to why newsletters and podcasts pair naturally as intent-driven, non-algorithmic mediums.
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The latest Podnews Weekly Review covers EarMax Media, the Cheerful Earful festival’s expansion to six cities, and the continued growth of the alternateEnclosure tag now supported by Pocket Casts, iHeart, Castro, and more.
