Audioboom (BOOM) Q2 Trading Update
Podcast publisher Audioboom has published their Q2 earnings figures. I’ve linked to the London Stock Exchange official document for those who like direct numbers, but highlights include: Q2’s EBITDA profit reached $1.2 million USD, Q2 revenue increasing 5% year-over-year, and the success of programmatic ad marketplace Showcase (revenue for which increased 16% y-o-y).
Creator marketing has the reach — CMOs want the rigor by Seb Joseph
According to an industry-wide census of marketing and procurement professionals commissioned by Billion Dollar Boy, 34% of marketers in the U.S. are investing between $1 million and $3 million on content creator marketing. Brands like Heineken are integrating creators into both content app marketing and putting them in traditional TV ads. With this boom comes a transition from basic affiliate marketing to proper brand partnerships, with agencies leaning towards hybrid compensation schemes combining a base fee with further performance-based compensation tied to CPM (cost per thousand impressions) targets.
This is the rare bright spot in a tough Hollywood job market by Wendy Lee and Kaitlyn Huamani
The LA Times covers the thriving industry of filming professional-grade YouTube videos, social media footage, and podcasts. YouTube channel-turned-production-company Dhar Mann Studios has a complement of 75 full-time employees with 15 more slated to be added this year. Pave Studios is looking to add 16 full-time workers to its staff of 67 contractors and employees. As YouTube gains more traction on smart TVs and becomes “television” for many consumers, so too grows the production requirements and crews needed to make video podcasts/episodic video content happen at scale.
As for the rest of the news…
- Tomorrow, July 15th, at 6 p.m. EST Stony Brook University will be hosting an online webinar on building podcasts people love, guests include Bumper co-founder Dan Misener and Pop Culture Debate Club host Ronald Young Jr.
- Podcast Business Journal has an interview with True Native Media founder Heather Osgood, opening with reflections on how podcast advertising has evolved over the past decade.
- Hotel brand ibis Styles has partnered with Audion on a Tour de France original audio campaign that will use geotargeting to serve audio based on location and what kind of races are currently happening at that time. (Source in French)
- Author Ryan Holiday has signed an exclusive partnership with Backyard Ventures, bringing over his podcasts The Daily Stoic and The Daily Dad.
- NOVA Entertainment has a couple big announcements recently, including a partnership with Mark Bouris’ Mentored Studios, and a new partnership with FlightStory to become the exclusive Australian representation for The Diary of a CEO.
- Alex Cooper’s The Unwell Network has launched a new SiriusXM-exclusive podcast titled Big Sister with Chloe Veitch.
- MarketingBrew has an interview with Spotify head of global ad sales Brian Berner about the latest in programmatic audio.
