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Industry Leaders in London, Licensing in Podcasting, & More

Industry Leaders in London, Licensing in Podcasting, & More

May 23, 2024

Connecting With Industry Leaders at Podcast Show London

This week the annual Podcast Show London has brought the business from podcasting from all over the globe to Islington. To get an idea of what representatives from companies across various fields inside podcasting are looking to get out of the event, Bryan Barletta toured the show floor filming micro-interviews. A playlist of the Connecting With series, including Podcast Show London and IAB Podcast Upfront interviews is available here.

How Podcasting Takes On Licensing by Barbara Smith

Day two of Licensing Expo featured a keynote on licensing in the world of podcasting, featuring Guy Raz of Wow in the World and Wondery chief brand officer Nicole Blake discussing podcasting’s place in the social zeitgeist. The panel follows a recent announcement that Wow in the World and Wondery are expanding their consumer licensing program for the popular children’s podcast. [Source]

Spotify reveals Australian podcast listening insights

An Australian perspective on Spotify’s Global Podcast Trends Tour report. According to the report, the fastest-growing podcast categories in the country are Religion & Spirituality (75.2%), Business & Technology (70.7%), Society & Culture (60.5%) and Science (60%). 62% of respondents say they took action after hearing an ad on a podcast, including searching for the product, purchasing it, or talking about it with others. [Source]

Attribution vs. Contribution

Over-attribution on ad platforms is becoming a going concern for some marketers as server-side data plugins from giants like Google and Meta combine with a rise of retail media walled gardens. If left unchecked, brands might see multiple platforms claim they have full credit on the same conversion. [Source]

…as for the rest of the news: