Nielsen Integrates Triton Data Into Media Planning Platform.
The integration brings Triton Digital’s Podcast Metrics Demos+ data into Nielsen’s Media Impact (NMI) planning platform. In the official release, Nielsen Audio Managing Director Rich Tunkel says the collaboration makes it easier for advertisers to “evaluate and plan podcasts alongside, and with the same level of precision, comparability and confidence as other media channels, delivering a critical need.” Nielsen also kicked off POSSIBLE in Miami this week, announcing Predictive Sales Lift, a new outcomes-based measurement capability. The feature helps media buyers predict sales lift for incremental video ad campaigns in the Nielsen One Ads platform.
Spotify Reports First Quarter 2026 Earnings
Spotify’s Q1 2026 report finds Premium subscribers grew 9% year over year to reach 293 million. Monthly Active Users (MAU) are up 12% y-o-y to 761 million. Total revenue reached €4.5 billion, a 14% constant currency increase from 2025.
According to Precisify, YouTube Is Where Gen Z and Millennials Come Together
London-based ad tech firm Precisify has published a new report titled Precisify Insights: Gen Z & Millennials, USA, built from a panel of 1,000 U.S. Gen Z and Millennial respondents (teens aged 13–17 and Millennials aged 25–45) via online survey. The survey focused on media consumption questions aimed at Gen Z teens, their parents, and Millennials. Gen Z likes to use TikTok and Disney+, while Millennials spend more of their time on Netflix, Amazon Prime Video, and Facebook. Both audiences favor YouTube: 83% of Gen Z and 78% of Millennials. Nearly 45% of both groups spend between 30 and 60 minutes watching YouTube each day. Good news for podcasting, given YouTube has become one of the industry’s biggest discovery engines.
The Nigerian Podcast Index 2025 Report looks at 329 shows across 20+ hosting platforms and six languages to provide a bird’s-eye view of the Nigerian podcast industry. In Africa’s most populous country, podcasting is largely defined by language and platform. 88% of NPI podcasts are recorded in English, making them accessible to outside markets while maintaining local roots. Nigeria’s podcasting scene remains dependent on international platforms, with no significant example of domestic hosting infrastructure. Afripods hosts just 4% of indexed Nigerian podcasts, while Spotify for Creators hosts 58%. Onwuchekwa notes the lack of audience data and calls for platform collaboration — like with the Nigerian Podcast Index — to build credible metrics.
As for the rest of the news…
- Podscribe has a new blog breaking down why the Podscribe AI Chatbot is a fast way to get campaign insights within the platform.
- James Cridland interviewed Spotify Head of Podcast Editorial Lizzy Hale about how the editorial team chooses which podcasts to promote, and how podcasts can get editorial attention (spoiler: make good attention-grabbing content).
- Libsyn CEO Brendan Monaghan has a piece on Fast Company breaking down five things fast-growing podcasters need from platforms.
- The New York Times has a piece looking back at how Amazon has restructured its podcasting business in recent months. Speaking of Amazon, Deadline has coverage of Wondery signing exclusive distribution and advertising rights for The Oprah Podcast.
- Agency Acción Cultural Española is currently taking open calls for the Programme for the Internationalisation of Spanish Culture (PICE), an initiative designed to strengthen the international visibility and reach of podcasts produced in Spain.
- Red Seat Ventures has signed a multiyear deal to handle audio and video advertising sales for Kill Tony.
- Pierre Bouvard has a new report laying out best practices as told by marketing effectiveness leaders and advertising measurement firms.
