Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Last call! Tomorrow at 2:00 p.m. EST Tom Webster will host a free webinar titled Building a Sales Pitch for Podcasting. The hour-long event will feature tips and strategies for pitching the world of podcast advertising to agencies, as well as how to use Sounds Profitable’s grab-bag of data The Safest Bet to back up the pitch with data. Register now!

Tom Webster Of Sounds Profitable: Top 5 Strategies for Growing Your Podcast Audience by Chad Silverstein

An interview with Tom Webster, focusing on the current best avenues for growing a podcast’s audience. While social media can seem like a logical route, Webster says the only real proven avenue for growing a podcast with social media is to already have a sizable social media following before starting the show. Ensuring a podcast lives on a site the creator has full control over, appearing on other podcasts with similar core audiences, and embracing growth areas like YouTube are powerful tools in the current landscape.

Retailers struggle to identify site visitors by Kim Davis

A new report from retail marketing tech company Bluecore finds online retailers are only able to successfully identify 15 to 27% of their website visitors, leaving up to 85% of them unknown. The lack of info can lead to lack of quality targeting, as Bluecore’s benchmark report finds retailers with the highest ID trend 53.3% higher than the average repeat purchase rate, while retailers with the lowest ID rates ranked -33.3% below average.

Here’s Where Democrats and Republicans Are Putting Their Presidential Ad Dollars by Paul Hiebert

U.S. presidential election campaign ad dollars are increasing as the Biden campaign is replaced by presumptive nominee Kamala Harris. The Harris campaign has begun in earnest with a $50 million ad buy spread across cable, broadcast, streaming platforms, and social media platforms in battleground states. Meanwhile, Republican nominee Donald Trump has invested $12 million in similar buys in the same states. A good time for podcasting to get some of those digital budgets, as election campaigns seek outlets with authentic host/audience relationships.

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand by Kristina Monllos

A renewed focus on brand storytelling to keep brands evergreen in consumer’s minds is sweeping companies like Nike, which is reportedly re-establishing a bespoke brand storytelling division that was previously dissolved. As it becomes easier for consumers to communicate back at a brand, building an image and maintaining it long-term is vital. Something podcasting, with legions of engaged audiences that are proven to think positively of brands that make their favorite programs possible, could help with.

…as for the rest of the news: