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Is It Time To Rethink Promo Codes?
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Is It Time To Rethink Promo Codes?

The Sounds Profitable Podcast

Season 3 • Episode 32

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him.

Listen to learn about:
  • A promo code that’s been living rent free in Arielle’s head for 5+ years
  • Why promo codes work for publishers
  • A possible upgrade to the promo code system we know and love
  • Whether or not this potential upgrade would be as impactful for advertisers as it would be for publishers and listeners
  • How this discussion ties into our recent research studies, After These Messages and We’ll Be Right Back

Register for our upcoming webinar:

The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

Register for free