New partnership ties the creator economy to the organization defining podcasting’s business landscape
Boston, MA – May 27, 2026 – Sounds Profitable, the trade association for the podcasting industry, today announced that beehiiv, the newsletter-first publishing platform that helps publishers and businesses own, grow, and monetize their audience, has joined its Partner Network.
The partnership comes at a moment of rapid expansion for beehiiv, as the company continues evolving beyond newsletters into a broader platform for creators and brands to reach their audience. Just last month, beehiiv introduced native podcast hosting and distribution and new creator tools (webinars, AI-powered analytics, metered paywalls, and paid trials). These expanded offerings have cemented the platform as a central hub for creators looking to build, grow, and own their audiences across formats. beehiiv also recently named former Paramount and NPR executive Ainsley Rossitto as Head of Podcast.
According to beehiiv, podcasts are the fastest-adopted product release in company history. The company says podcast adoption is coming from multiple directions: roughly half of existing customers imported podcasts onto the platform, while another 25% launched new shows natively within beehiiv. At the same time, new customers are increasingly joining with both newsletters and podcasts, reinforcing podcasting as a natural extension of the newsletter economy.
“The next generation of creators won’t build separate newsletter, podcast, and audience strategies. They recognize the value of owning their audience and publishing content across each channel,” said beehiiv co-founder and CEO Tyler Denk. “Sounds Profitable’s influence in the space is undeniable, and as we expand into podcasting, it’s critical that we’re aligned with the infrastructure that powers the industry.”
beehiiv’s expansion into podcasting builds on its broader view that creators shouldn’t have to choose between formats to build meaningful audience businesses. Podcasting, once a standalone channel, is now part of a unified, creator-led media stack where audio, video, and written content work together to deepen audience relationships and drive revenue. For beehiiv, entering podcasting at scale requires more than product. It demands integration into the infrastructure that powers the industry, which only Sounds Profitable can provide.
As the trade association for podcasting with more than 200 industry partners from around the globe, Sounds Profitable connects brands, agencies, publishers, and technology platforms through research, editorial, and events. Its Partner Network represents the companies shaping how podcasting is bought, sold, and measured. beehiiv’s addition signals the growing influence of creator-first platforms within that ecosystem.
“We’re watching the creator economy and podcasting converge in real time. The most successful platforms won’t treat audio as an add-on, they’ll build it into the core of how creators grow and monetize their audiences. beehiiv is a clear example of that shift, and exactly the kind of company we want on board with us at Sounds Profitable to help shape what comes next for the entire industry,” said Bryan Barletta, Partner at Sounds Profitable and President of Podcast Movement.
To learn more about Sounds Profitable partnerships, please reach out to bryan@soundsprofitable.com.
About Sounds Profitable:
Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry leading research, an influential newsletter with 10,000 subscribers around the world and a podcast on the latest developments in the key news of the audio world. Sounds Profitable addresses the most critical insights on the business of podcasting with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.
About beehiiv:
beehiiv is the platform creators and brands use to publish, grow, and monetize their owned audiences. More than 135,000 publishers run their newsletters, websites, and podcasts on beehiiv, keeping 100% of their subscription revenue and full ownership of their audience. The platform brings newsletter publishing, podcast hosting, a website builder, and digital product sales together in one place, with built-in monetization, deep analytics, and a suite of integrations and AI-tools. beehiiv’s mission is to help the next million creators and brands to build direct relationships with their audience and turn those relationships into sustainable revenue. Learn more at beehiiv.com.
For media enquiries, contact:
Molly DeMellier, Head of Communications
Email: molly@soundsprofitable.com
Phone: +1-607-316-0639
