Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back?
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The Podcasting Problem Hiding in Plain Sight
Sounds Profitable: Narrated Articles
Season 3 • Episode 7
Credits from this Episode
- Written & Editing by Tom Webster
- Produced with Spooler.fm
- Hosted with Omny Studio
- Sounds Profitable theme written by Tim Cameron
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
See omnystudio.com/listener for privacy information.
Our latest research
Audio Primes: The Podcast Industry’s Most Valuable Audience
Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.
The Last Quarter: Understanding America's Podcast Holdouts
Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason.
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