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Knowing Half The Battle in Podcasting
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Knowing Half The Battle in Podcasting

Sounds Profitable: Narrated Articles

Season 3 • Episode 247

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.
  • Written by Tom Webster
  • Edited by Bryan Barletta
  • Audio edited by Gavin Gaddis
  • Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

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