Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

19.2 Ounces of Podcasting Wisdom by Tom Webster

When Liquid Death began producing canned still and sparkling water, they stood out in a crowded seltzer market with irreverent language, grotesque artwork reminiscent of punk posters, and the fact their water came in a 19.2oz ‘tallboy’ can. At Podcast Movement, Tom Webster encountered his first 12 ounce Liquid Death can. The same product, but without its competitive advantage (enough water to ‘murder your thirst’) or uniqueness (tallboys being almost exclusively used for alcohol and energy drinks). WIth the rise of video podcasting, the big question becomes should an audio-only podcast divide resources between producing a quality audio-only experience and quality video experience. Webster proposes the audio-only side of podcasting should double down on what makes audio special, its ability to be a companion medium in ways video cannot match.

A Podcast Host and a Sales Manager Walk into a Bar…

Advertising Week New York is approaching fast, and we’re continuing our coverage of panels/events to watch out for next week. Today’s panel of note features Ira Glass of This American Life, SVP of NPR Sponsorship Scott Davis, and SoundStack CRO Rockie Thomas. The three are getting together to have a discussion about bridging the divide between the creative and business sides of podcasting. To further scope out AWNY, here is a link to the schedule filtered for panels about podcasting.

Amazon to Increase the Number of Ads in Prime Video by Sahil Patel

According to an interview in the Financial Times with VP of Prime Video International Kelly Day, Amazon intends to increase the number of ads shown to views of Prime Video in 2025. Ads were rolled out in January of this year, running on Prime Video content save for users who pay a $3/month premium. A premium Day says fewer than 20% of Prime Video customers are opting to pay.

Transcripts are now available in eight more languages on Apple Podcasts

Automatic transcripts generated by Apple Podcasts have been updated to include eight new languages: Swedish, Danish, Norwegian, Finnish, Portuguese, Brazilian Portuguese, Italian, and Dutch, according to Podnews reporting. The official Apple Podcasts transcript blog post also notes the system has the ability to detect when more than one language is spoken in an episode and switch on the fly.

As for the rest of the news…