Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line!
What’s a moment in your career that shaped how you approach podcasting?
When other podcasters wanted to join a network that we hadn’t invented yet. It was the moment we realized we were more than just a podcast.
What’s an under-discussed challenge currently faced by your section of podcasting (e.g. production, ad operations, sales, marketing)?
Marketing a podcast is always difficult without significant resources. Socials are not enough to break up the constant top pods.
What’s your favorite piece of podcast research, and why?
Rocks Backpages because it is targeted to our subject.
If you had to build a podcast production/monetization/marketing strategy from scratch today, what’s the first thing you’d focus on?
Own your own distribution platform.
Who in our industry (or adjacent industries) is doing the most interesting work right now?
Gigaverse for active podcasting community engagement.
What’s a piece of advice you’d give someone looking to break into the business side of podcasting?
Realize podcasting is just one part of the new media revolution.
