In just two weeks Part 2 of The Advertising Landscape, focusing on Attention and Trust, will debut in a free webinar with Tom Webster. Registration is open now for the presentation looking into why podcast listeners actually pay attention to ads and why they trust brands they hear about on their favorite podcasts. Attendees will also be the first to receive the new report direct to their email inbox. Sign up now!
IAB Updates Terms for Digital Advertising Agreements: See the Changes by Saleah Blancaflor
The General Terms for Digital Advertising Agreements are in their 60-day public commenting period, which runs until July 21st. The new terms and conditions are designed to catch up to the rapid evolution digital advertising has gone through since the previous version went into effect in 2010. IAB/IAB Tech Lab EVP and general counsel Michael Hahn told ADWEEK the new T&C aims to address the wider ecosystem of relationships that exist within the modern digital ad distribution chain. The current document is the result of over a years’ work with 276 IAB member companies. In addition, a series of addendums for different sub-sectors of digital advertising (e.g. direct-buys, programmatic guarantees, and more) are planned in the coming months.
Video is making podcasts a premium buy for advertisers by Alexander Lee
True Native Media founder Heather Osgood tells Digiday Q1 saw ad revenues spike 40% year-over-year, with a noticeable increase in advertiser interest in video podcasting. Similarly, Audacy, Wondery, and PAVE Studios tell Digiday their ad revenue saw y-o-y increases in Q1, with Vox Media seeing double-digit growth. Execs from Wondery and Audacy also note that in addition to existing advertisers increasing their spend, 2025 has had an uptick in brands that have never run on podcasts before – particularly big legacy brands – investing.
Channel 4 to launch video programming on Spotify by Jack Benjamin
UK Broadcaster Channel 4 has announced episodes of Minor Issues, Hear Me Out, and Secret Sauce will be distributed directly to Spotify as well, pursuing their strategy to become a “digital-first public-service streamer” by 2030. Something Channel 4 has put effort into for a fair amount of time, including a focus on distributing long-form episodes of content on YouTube (e.g. comedy game show Taskmaster uploads full episodes to YouTube the day after broadcast, as well as two companion podcasts). Media Leader coverage proposes the Spotify rollout could be a welcome new stream of revenue, as while other platforms may perform well, there can be situations like Channel 4 News’ nearly 2 billion views on TikTok last year that didn’t generate a profit.
Edison Research Top 25 Podcasts in the UK: Q1 2025 by Adam Bowie
Just before The Podcast Show kicked off in Islington, analyst Adam Bowie has published a rundown of Edison Research’s latest quarterly UK podcast chart, built from a survey of 2,000 weekly podcast listeners in the UK (using the same methodology as the U.S. version of the survey). The top four shows remain the same, while Goalhanger now has four of the top ten spots now that The Rest is Entertainment has climbed to the #9 spot. For upcoming research, Edison is set to drop this year’s Infinite Dial UK earlier this afternoon at Podcast Show London, and Ofcom is set to put out their Podcast Survey and Audio Survey, similarly timed for a Podcast Show debut Thursday morning.
As for the rest of the news…
- Today – after a year of development – the LA Times Studios has debuted L.A. Crimes, a new true crime podcast hosted by Madison McGhee that interviews Los Angeles Times reporters, crime experts, and pop culture personalities about headline-grabbing crime cases.
- Podglomerate VP of Production Services Chris Boniello has published a resource guide for brands looking to get into podcast production, including key considerations for aspects like production, distribution, and marketing.
- Acast Creative Studios, the newly-launched branded content division of Acast, has unveiled they are the studio behind BetterHelp’s first podcast Mind If We Talk?
- BBC Sounds has announced a new slate of podcasts, including video series, and BBC Sounds Audio Lab is back for its fifth year of discovering and developing new audio creators.
