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Distributing Content with Mediastream’s OTT Offerings

Distributing Content with Mediastream’s OTT Offerings

This time on the Deepdive, Mediastream's Angelica Potes give a tour of the platform's OTT offerings, including the ability to set up a customizable live event with branding, program scheduling, and built-in breaks.

November 14, 2023

This time on the Deepdive, Mediastream’s Angelica Potes give a tour of the platform’s OTT offerings, including the ability to set up a customizable live event with branding, program scheduling, and built-in breaks.

 

This episode was recorded on Squadcast and is hosted on Mediastream.

What are the Sounds Profitable Deepdives?

Think of the Deepdives as Sounds Profitable scheduling that final meeting your company has with an ad tech vendor for you. In each episode Bryan Barletta does a full run-through of a product with someone from the team. Together they discuss what it is, its intended use-case, and what it can accomplish for users. No slide decks, no press releases, no marketer presentations. Just the product.

 

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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