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Reverse Searching with Podscribe’s Social Graph

Reverse Searching with Podscribe’s Social Graph

This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform

October 24, 2023

This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform. With Podscribe’s social graph users can use filters to determine how much of a given demographic is in a podcast’s audience, as well as display podcasts that also have a sizable representation of that demographic.

These episodes are hosted on Mediastream.

What are the Sounds Profitable Deepdives?

Think of the Deepdives as Sounds Profitable scheduling that final meeting your company has with an ad tech vendor for you. In each episode Bryan Barletta does a full run-through of a product with someone from the team. Together they discuss what it is, its intended use-case, and what it can accomplish for users. No slide decks, no press releases, no marketer presentations. Just the product.

 

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free