January 21, 2021
Joining Bryan Barletta is Daryl Battaglia from Triton Digital.
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Articles
Video’s rise is causing an upswell of prescriptivism re: what “counts” as a podcast, which Tom Webster proposes is a sign podcast apps need to innovate to become more attractive ‘rented land.’
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Bryan Barletta talks about the short and long-term effects of Spotify’s big push for video.
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
Tom Webster ends out his trilogy of articles comparing and contrasting podcast audiences who primarily consume audio versus those who primarily consume video.
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.