Here’s what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More
The Download
Season 3 • Episode 465
Our latest research
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends
A look into audience perceptions of audio "vs" video podcasting.
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