There’s a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?
"
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Sounds Profitable: Narrated Articles
Season 3 • Episode 12
Credits from this Episode
- Written by Tom Webster
- Edited by Tom Webster
- Produced with Spooler.fm
- Hosted with Omny Studio
- Sounds Profitable theme written by Tim Cameron
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
See omnystudio.com/listener for privacy information.
Our latest research
Unlock the Power of Purpose-Driven Podcasting
The latest research from Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network focuses on two of podcasting’s fastest-growing and most influential audiences: Health & Fitness and Self-Improvement consumers.
The Advertising Landscape 2025: Attention and Trust
Part two of the Advertising Landscape report, focusing on how podcasts command attention, and the trust they have with their audiences.
SoundsProfitable 2025 © All rights reserved.
Website by GIF Design Studios