Season 3 • Episode 12
There’s a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?
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Our latest research
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.