Season 3 • Episode 12
There’s a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?
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Our latest research
Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio.