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Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
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Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Sounds Profitable: Narrated Articles

Season 3 • Episode 12

There’s a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?