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Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI
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Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI

Sounds Profitable: Narrated Articles

Season 3 • Episode 46

ChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who – or what – writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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