Skip to main content
What Does the Competitive Landscape for Podcasting Really Look Like?
"

What Does the Competitive Landscape for Podcasting Really Look Like?

Sounds Profitable: Narrated Articles

Season 3 • Episode 26

There are around four million podcasts in the world today – but how many are you actually competing with? The answer is much smaller than you might think.

Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free