Skip to main content
Why Branded Content Could Be Bigger Than You Think
"

Why Branded Content Could Be Bigger Than You Think

Sounds Profitable: Narrated Articles

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.

  • Written by Tom Webster
  • Edited by Bryan Barletta
  • Audio edited by Gavin Gaddis
  • Hosted by ART19

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free