IAB Australia’s Future of Measurement review finds a constraint holding back advertising is data itself, not a shortage of measurement methods. Buyers report reasonable confidence grading individual channels but also uncertainty about how their advertising collectively drives business outcomes. IAB Australia reports respondents desire a common taxonomy for campaign data across marketing mix modelling, attribution, and experimentation, such as IAB US’s Campaign Data Standards 1.0. A set of standards that could act as a template instead of Australia needing to start from scratch.
YouTube and Variety have partnered to launch the Variety x YouTube Creator Festival at this year’s Toronto International Film Festival, slated for September 10. During the festival, two new projects will be debuted: a feature-length documentary from Mark Vins, and two episodes of Ziwe’s You’d Be an Iconic Guest. Both the documentary and Ziwe’s series will become YouTube exclusives after the festival premier.
Netflix is deepening its push into podcasts, ordering new shows from comedian Katt Williams, thriller author Harlan Coben, and Stephanie Soo while renewing its entire slate of original video podcasts. The renewals cover Murder With My Husband, The Pete Davidson Show, Shut Up Evan, The Puzzle Room With David Kwong, and Allegedly, with the Williams and Coben titles set to premiere later in 2026. Netflix is also adding acquired Spotify video podcasts including The Bill Simmons Podcast, The Rewatchables, and Serial Killers, a signal the streamer now treats podcasting as a durable pillar of its programming rather than an experiment.
…as for the rest of the news:
- Longtime sports media and marketing agency Good Karma Brands is rebranding as Good Karma Sports, reflecting its growth beyond radio into a national sports business.
- AdExchanger digs into cracking the in-store attribution code in influencer marketing, with Hummingbirds’ CEO on proving creator ROI through real-world sales.
- Locked On has launched Hit, a creator network built for the modern sports fan.
- New research argues transparency, not reach, now decides where mobile budgets go, as marketers hold CPM buys to the same ROI targets as performance channels.
