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Podcast Advertising: The Safest Bet

Podcast Advertising: The Safest Bet

Written By

Tom Webster

Know the Author

January 1, 2000

Thank you for attending the 2024 Podfronts at Podcast Movement Evolutions!

If you’d like a copy of Tom Webster’s presentation, Podcast Advertising: The Safest Bet, you can download it by clicking the button below.

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The Ad Bargain | Apr 3, 2024 03:00 PM Eastern Time

On April 3, Sounds Profitable will release The Ad Bargain, a sweeping, cross-media study of consumer perceptions of advertising and the relative effectiveness of ads across multiple channels.

The data will be available in a free webinar, presented by Tom Webster, at 3 PM Eastern Time. To register for this event, click below.

Register for The Ad Bargain

 

About the author

Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. He has been the co-author and driver behind some of audio’s most influential studies, from the Infinite Dial® series to Share of Ear® and the Podcast Consumer Tracker. Webster has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world. He’s done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken.

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Register for our upcoming webinar:

The Business Podcast Consumer

The first presentation of the Sounds Profitable Educational Series

The Sounds Profitable Educational Series kicks off 2025 with a bang - a look at the audience for business podcasts, and what makes them different to the audience for any other genre! This report, from Sounds Profitable and American Public Media, will look at the demographics and media consumption habits of this very valuable audience, and how they respond to brand involvement in podcasting. Tom Webster will walk attendees through this lively 30-minute session, which also features a special guest - Marketplace host Kai Ryssdal. Registrants will also be sent the full report as soon as it is available. So join us Jan 15th, at 3PM Eastern, for this special look at one of podcasting’s most valuable audiences!

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